In 1877 Pietro Barilla opened a small bread and pasta shop in Parma, Italy. It would have been impossible for him to imagine that his little shop would become the biggest pasta seller in the world with over €3.5 BILLION in annual sales (that's a lot of pasta!).
This poster was created in 1951 by Erberto Caboni - today you will see Roger Federer and Michelin star chef Davide Oldani representing the brand.